MODULE:

Interacting with healthcare professionals

Unlocking the Essentials: Navigating the Basics of Medical Cannabis

$99.00

This module offers an in-depth look at the evolving role of Medical Science Liaisons in the medicinal cannabis industry, highlighting key strategies for effective communication, education, and market navigation.

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Module Description

Lisa Varley's module explains the MSL role in medicinal cannabis. It covers traditional MSL duties, but emphasises market knowledge, education, regulations, and a customer-centric approach. It highlights the importance of sharing anecdotal evidence due to limited clinical trials.

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Learning Outcomes

By the end of this module, you will be able to:
  • Understand the traditional role of a Medical Science Liaison (MSL) and how it differs in the medicinal cannabis industry.
  • Recognise the importance of building and coaching sales teams, including MSLs, across various therapeutic areas.
  • Understand the value of market intelligence and how it influences strategy and tactics within medicinal cannabis.
  • Learn the essentials of education for healthcare professionals about medicinal cannabis, including details about the endocannabinoid system, treatment options, and regulatory considerations.
  • Develop skills for effective key account management, with an emphasis on customer-focus rather than product-focus.
  • Learn how to effectively communicate and partner with healthcare professionals to ensure high standards of patient care.
  • Gain insights into the regulatory landscape of medicinal cannabis and compliance according to Medicines Australia's Code of Conduct.
  • Acquire strategies for continuous improvement and feedback within the medicinal cannabis sector.

Module Contributors

Our comprehensive, subject specific learning modules on medicinal cannabis have been developed by industry experts, ensuring you get the best quality education, led by experts in the field.

This Module is Designed for

  • Doctors
  • Pharmacists
  • Nurses
  • Patients
  • Curious individuals

Certification Details

After completing this module and passing the exam, you will receive a digital certificate and confirmation of your CME credits (if relevant)

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Interacting with healthcare professionals

$99.00

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